Post by lizaseo11 on Nov 9, 2024 2:28:34 GMT -5
Electronic marketing helps to erase borders and reduce distances, as online shopping is available from anywhere on the planet. A website for an industrial company will allow you to expand your consumer audience and increase sales without opening real expensive branches in different cities. Online promotion of a b2b website occurs in accordance with the marketing strategy and can include several selected actions, or the entire chain of work to attract customers online.
Search engines help find clients
Usually, when searching for a product/service, we use search engines, and most often it is Google. Of course, there is competition and there is a constant fight for the top positions for promotion in search engines. What can be done here? SEO promotion by certain keywords gives an excellent effect in the long term. Specialists collect the semantic core from search engines - these are entire tables of keywords that are most often entered by Internet users. To get to the TOP of the search results, it is not enough to write good content, it is also important to solve technical issues so that the indexing of the site occurs easily and without failures.
Contextual advertising is used to speed up the promotion process. Its advantage is that your site will be shown only to the audience that is looking for similar products/services. In the Google search engine, setting up advertising has many complexities and nuances that help reduce the budget. To launch contextual advertising, it is best to invite a contextual specialist to make professional settings. Ads are displayed based on a click bid auction - that is, you can limit expenses, but if you set the price too low, your ad will leave the first page and you will lose the client.
How to use social networks to customize advertising?
The myth that only shopify website design teenagers and students spend time on social networks has long been dispelled by marketers using statistics. You can sell and advertise any goods that are not prohibited by law. The two most popular social networks in Ukraine are Facebook and Instagram. They are linked by advertising settings, but you can choose one of them to promote your site. When setting up targeted advertising on social networks, it is important to present the information correctly. Here, no one will read long texts about your products, since most often people perceive emotional posts and bright photos. There is also a whole direction - short videos that can carry informational, entertaining, viral, intriguing content. One of the features of setting up a targeted campaign is that you can select a target audience based on their interests - this allows you to make the most accurate coverage.
Indirect advertising and sales through useful content
In addition to contextual and targeted advertising tools, online blogs and informational content are also very helpful in promoting a business. Most often, buyers are now not just looking for a specific product or service, but also want to understand that they will be dealing with professionals, not amateurs. And here content marketing plays its role:
maintaining a blog on the website, publishing useful articles, promotional offers, news.
cooperation with blogs and bloggers of the same subject, where you will talk about your store and provide links.
Native advertising on the websites of colleagues and competitors will help to lead the reader to visit your store.
Maintaining pages and groups on social networks builds long-term trust and maintains interest.
Always set aside a portion of your budget for content marketing as it can be very effective.
Using Opinion Leaders
Who are they? Nowadays, many people listen to the opinions of popular bloggers and follow their recommendations. There is a whole area of such work in the field of Internet marketing, there are blogger databases on various topics and directions. If you order an advertising post from opinion leaders, you can increase the number of "warm" subscribers to your page and the coverage of the target audience. But before ordering advertising from a blogger, study his account and the activity of readers - what they respond to more, and what - less. Here, it is important to consider not only the subject of the content, but also the form of its presentation. Viral videos, interesting and useful publications that attract attention work well. Do not forget about high-quality photos and emoji in the text.
How can you remind your clients about yourself?
The use of instant messengers has become natural among a wide audience of Internet users. From this we will conclude that it is necessary to use not only advertising platforms, but also instant messengers. Chat bots have proven themselves to be excellent - they allow you to maintain contacts with your target audience on an ongoing basis. Once in the chat bot database, the client's contact remains in it, and you can continue to work with him. It is important not to bother users with daily mailings in order to reduce negative reactions. Almost all Ukrainian users have Viber, Whatsapp, Telegram installed on their smartphones. As statistics show, the open rate of messages in instant messengers is almost 90%, which significantly exceeds the effectiveness of traditional email marketing.
Don't forget that it is important to use audience segmentation to most accurately hit their interests. Chatbots have many additional settings and tags by which you can group users: who was interested, who bought, who left a request and did not buy, men or women, etc. An online consultant on the site makes communication easier and more convenient. Add a "order a call back at a specific time" button to the site - for those who visited the store page outside of working hours.
Give emotions and gifts
Social media users actively share information about giveaways and gifts – this is one of the areas of viral marketing. It is important to provide value to customers so that they repost the publication or leave comments. Bright photos will help attract attention, and a profitable gift will allow you to reach many new consumers. A free trial product works well in different areas: it can be test access to an online service, a free specialist consultation by phone, a cosmetics sample, and other options.
Bulletin boards and free online platforms
Many people think that free classified ads are not interesting as a marketing tool. However, these sites are perfectly indexed by search engines and allow your products/services to be brought to the TOP of search engines. There will not be too much traffic from here, but if you compare the costs of contextual advertising and classified ads, it is absolutely obvious that you cannot refuse additional places to place information and use alternative promotion methods.
The media is your assistant in promotion
People continue to trust the media, and this also helps in promotion. Take part in discussions, round tables, give interviews, appear more often at events - and this will also allow you to form a new influx of customers. Using promotional events attracts new customers from different sources - and this is an inexpensive flow of leads. For example, you can organize a promotion in a crowded place on the city day to attract attention.
Offline promotion – does it make sense?
Is it necessary to use well-known promotion tools? In the past, thousands of flyers were distributed near the metro and at intersections, business cards and product catalogs were printed. Here, everything depends on your business and budget. However, e-marketing allows you to create an electronic business card on your smartphone with a QR code, to which not only your phone and e-mail are linked, but also social networks. Convenient and modern!
Many event agencies organize business breakfasts or dinners, and this is a great way to make a name for yourself. Events always allocate a few minutes for each participant to present themselves, and these are extremely important minutes that need to be used. Think over your short text, in which you can reveal the advantages of your business in 1 minute, and even better - make your speech emotional and humorous. Such a speaker will be remembered, people will come to meet you and recommend you.
If your company is participating in an exhibition – and this can be offline or online, be sure to prepare handouts designed in the corporate style. In addition, do not forget about registering in various industry catalogs (paper and electronic). Even if the conversion from events is not very high, you should not neglect this opportunity. But just in case, have business cards with you – for lovers of traditional forms of communication.
The main factors influencing the result
Let us note right away that the method of promoting a business without a clearly thought-out and written strategy will be wrong. Individual actions do not bring the same result as systematic promotion, which is aimed at a common goal. It is important for the head of the company to organize interaction between all structures of the marketing and sales departments so that they receive feedback and support each other.
Let's not forget that even in the B2B sphere, customers buy from people, so it is important to establish the most useful communications on different platforms. Do not expect that 1 action will replace a whole range of business promotion activities. It is important to establish systemic e-marketing and stable work, and the results will bring not only income, but also popularity.
Search engines help find clients
Usually, when searching for a product/service, we use search engines, and most often it is Google. Of course, there is competition and there is a constant fight for the top positions for promotion in search engines. What can be done here? SEO promotion by certain keywords gives an excellent effect in the long term. Specialists collect the semantic core from search engines - these are entire tables of keywords that are most often entered by Internet users. To get to the TOP of the search results, it is not enough to write good content, it is also important to solve technical issues so that the indexing of the site occurs easily and without failures.
Contextual advertising is used to speed up the promotion process. Its advantage is that your site will be shown only to the audience that is looking for similar products/services. In the Google search engine, setting up advertising has many complexities and nuances that help reduce the budget. To launch contextual advertising, it is best to invite a contextual specialist to make professional settings. Ads are displayed based on a click bid auction - that is, you can limit expenses, but if you set the price too low, your ad will leave the first page and you will lose the client.
How to use social networks to customize advertising?
The myth that only shopify website design teenagers and students spend time on social networks has long been dispelled by marketers using statistics. You can sell and advertise any goods that are not prohibited by law. The two most popular social networks in Ukraine are Facebook and Instagram. They are linked by advertising settings, but you can choose one of them to promote your site. When setting up targeted advertising on social networks, it is important to present the information correctly. Here, no one will read long texts about your products, since most often people perceive emotional posts and bright photos. There is also a whole direction - short videos that can carry informational, entertaining, viral, intriguing content. One of the features of setting up a targeted campaign is that you can select a target audience based on their interests - this allows you to make the most accurate coverage.
Indirect advertising and sales through useful content
In addition to contextual and targeted advertising tools, online blogs and informational content are also very helpful in promoting a business. Most often, buyers are now not just looking for a specific product or service, but also want to understand that they will be dealing with professionals, not amateurs. And here content marketing plays its role:
maintaining a blog on the website, publishing useful articles, promotional offers, news.
cooperation with blogs and bloggers of the same subject, where you will talk about your store and provide links.
Native advertising on the websites of colleagues and competitors will help to lead the reader to visit your store.
Maintaining pages and groups on social networks builds long-term trust and maintains interest.
Always set aside a portion of your budget for content marketing as it can be very effective.
Using Opinion Leaders
Who are they? Nowadays, many people listen to the opinions of popular bloggers and follow their recommendations. There is a whole area of such work in the field of Internet marketing, there are blogger databases on various topics and directions. If you order an advertising post from opinion leaders, you can increase the number of "warm" subscribers to your page and the coverage of the target audience. But before ordering advertising from a blogger, study his account and the activity of readers - what they respond to more, and what - less. Here, it is important to consider not only the subject of the content, but also the form of its presentation. Viral videos, interesting and useful publications that attract attention work well. Do not forget about high-quality photos and emoji in the text.
How can you remind your clients about yourself?
The use of instant messengers has become natural among a wide audience of Internet users. From this we will conclude that it is necessary to use not only advertising platforms, but also instant messengers. Chat bots have proven themselves to be excellent - they allow you to maintain contacts with your target audience on an ongoing basis. Once in the chat bot database, the client's contact remains in it, and you can continue to work with him. It is important not to bother users with daily mailings in order to reduce negative reactions. Almost all Ukrainian users have Viber, Whatsapp, Telegram installed on their smartphones. As statistics show, the open rate of messages in instant messengers is almost 90%, which significantly exceeds the effectiveness of traditional email marketing.
Don't forget that it is important to use audience segmentation to most accurately hit their interests. Chatbots have many additional settings and tags by which you can group users: who was interested, who bought, who left a request and did not buy, men or women, etc. An online consultant on the site makes communication easier and more convenient. Add a "order a call back at a specific time" button to the site - for those who visited the store page outside of working hours.
Give emotions and gifts
Social media users actively share information about giveaways and gifts – this is one of the areas of viral marketing. It is important to provide value to customers so that they repost the publication or leave comments. Bright photos will help attract attention, and a profitable gift will allow you to reach many new consumers. A free trial product works well in different areas: it can be test access to an online service, a free specialist consultation by phone, a cosmetics sample, and other options.
Bulletin boards and free online platforms
Many people think that free classified ads are not interesting as a marketing tool. However, these sites are perfectly indexed by search engines and allow your products/services to be brought to the TOP of search engines. There will not be too much traffic from here, but if you compare the costs of contextual advertising and classified ads, it is absolutely obvious that you cannot refuse additional places to place information and use alternative promotion methods.
The media is your assistant in promotion
People continue to trust the media, and this also helps in promotion. Take part in discussions, round tables, give interviews, appear more often at events - and this will also allow you to form a new influx of customers. Using promotional events attracts new customers from different sources - and this is an inexpensive flow of leads. For example, you can organize a promotion in a crowded place on the city day to attract attention.
Offline promotion – does it make sense?
Is it necessary to use well-known promotion tools? In the past, thousands of flyers were distributed near the metro and at intersections, business cards and product catalogs were printed. Here, everything depends on your business and budget. However, e-marketing allows you to create an electronic business card on your smartphone with a QR code, to which not only your phone and e-mail are linked, but also social networks. Convenient and modern!
Many event agencies organize business breakfasts or dinners, and this is a great way to make a name for yourself. Events always allocate a few minutes for each participant to present themselves, and these are extremely important minutes that need to be used. Think over your short text, in which you can reveal the advantages of your business in 1 minute, and even better - make your speech emotional and humorous. Such a speaker will be remembered, people will come to meet you and recommend you.
If your company is participating in an exhibition – and this can be offline or online, be sure to prepare handouts designed in the corporate style. In addition, do not forget about registering in various industry catalogs (paper and electronic). Even if the conversion from events is not very high, you should not neglect this opportunity. But just in case, have business cards with you – for lovers of traditional forms of communication.
The main factors influencing the result
Let us note right away that the method of promoting a business without a clearly thought-out and written strategy will be wrong. Individual actions do not bring the same result as systematic promotion, which is aimed at a common goal. It is important for the head of the company to organize interaction between all structures of the marketing and sales departments so that they receive feedback and support each other.
Let's not forget that even in the B2B sphere, customers buy from people, so it is important to establish the most useful communications on different platforms. Do not expect that 1 action will replace a whole range of business promotion activities. It is important to establish systemic e-marketing and stable work, and the results will bring not only income, but also popularity.